Rachael Sneed

With nine years of experience in strategic storytelling across media channels and platforms, Rachael has a proven ability to drive key messaging and brand positioning through content and communications. Leveraging her written and verbal communication skills combined with how she leads content production and strategies, brands have seen data-driven results in lead-generation, brand awareness, and sales from marketing campaigns and initiatives in their respective industries.

Rachael's passion for writing and storytelling shines through her ability to craft effective brand messaging across digital channels and marketing campaigns. Her adaptable writing skills allow her to capture the voice and tone of brands in various industries, creating compelling copy that resonates with targeted consumers.

Rachael has partnered with brands to produce captivating videos and podcast episodes that enhance content marketing initiatives and foster engagement with targeted audiences. Her responsibilities have encompassed talent research, outreach, and conducting interviews, as well as drafting scripts, overseeing video shoots, and expertly editing the final product. Rachael has demonstrated her ability to lead and support end-to-end production processes for various platforms, including websites and social media.

Rachael has had opportunities to collaborate with brands on website rebranding projects, involving copywriting and editing hundreds of pages as well as producing and utilizing digital assets such as imagery and videos to support the website rebrand. She has played a key role in developing style guides to establish a fresh voice and tone, as well as embedding alt text to ensure compliance with accessibility guidelines. Rachael's expertise in writing and content specialization has been instrumental in refreshing brand websites.