Senior Marketing Strategist
Marketing strategist with 10 years of experience leading go-to-market campaigns and content systems that deliver measurable business results. Skilled in developing positioning, messaging, and storytelling strategies that translate audience insights into growth across SaaS, enterprise, and digital media environments. Known for blending creative direction with data-informed strategy to strengthen brand impact and engagement.
Rachael has had opportunities to collaborate with brands on website rebranding projects, involving copywriting and editing hundreds of pages as well as producing and utilizing digital assets such as imagery and videos to support the website rebrand. She has played a key role in developing style guides to establish a fresh voice and tone, as well as embedding alt text to ensure compliance with accessibility guidelines. Rachael's expertise in writing and content specialization has been instrumental in refreshing brand websites.
Project Spotlight: "Be More at Bain"
Rachael collaborated with Bain and Company’s rebranding project, involving copywriting and editing hundreds of pages as well as producing and utilizing digital assets such as imagery and videos to support their global recruiting rebrand and brand awareness campaign.
Rachael's passion for writing and storytelling shines through her ability to craft effective brand messaging across digital channels and campaigns. Her adaptable writing skills allow her to capture the voice and tone of brands in various industries, creating compelling copy that resonates with targeted consumers.
Rachael has partnered with brands to produce captivating videos and podcast episodes that enhance content marketing initiatives and foster engagement with targeted audiences. Her responsibilities have encompassed talent research, outreach, and conducting interviews, as well as drafting scripts, overseeing video shoots, and expertly editing the final product. Rachael has demonstrated her ability to lead and support end-to-end production processes for various platforms, including websites and social media.
